the ITC programme code was desighned to maintain standards set from commercial television services in the uk. All commercial televsion services in the uk have a licence from the ITC, it focusess on public expectations. As a license holder it is taken upon the license holder themselve to ensure that what they are watching is sticking to the code. The ITC does however sometiem sreceive complaints, these are taken seriously to try and ensure all license holders are happy.
The ITC code is unable to ensure hwoever that evrything that goes on tv is applyed to the code, leaving it to the proggrame makers, independant producers or others supplying programme material should stick to the code and ensure that it is obeyed to avoid complaints also.
Section 6 of the broadcasting act 1990 requires that the ITC makes sure that in its programmes it does not include anything that could encourage: crime or lead to disorder or be affensive to the veiwers. it is important that the sections of this act and the rules are obeyed especially as large audiences or children could be expected to be watching the programmes. decisions on programme content do hwoever vary on time of day, nature of the channell and what ype of audeince may be expected. materiale unsuitable for children must not be displayed in hours that children will be expected to be vieiwng, howver some children are expetced at all times on any channel, however many houses do not contain childrenn and veiwers have a right to expect a range of subject matter. usually programes shown before 9 pm are taken more care with what is showed as many children are expected to be watchign before this time .