Exam practice question - Explain how broadcasting in a deregulated britain offers more or less choice, depending on your point of veiw.

PLAN
The 1990 Broadcasting act / deregulation / loosening the rules !

• government intervention into broadcasting content to be reduced providing that taste, decency and "quality" are maintained.
• For - more choice for young viewers, less heavily regulated t.v allowes more choice for young audiences.
• Against - older viewers may not approve or benefit from the changes the 1990 broadcasting act made.
• - they would perhaps not be used to it or understand it.
• Subscription television to increase, with new methods of transmission encouraged.
• For - Sky/ freeveiw/ Internet t.v allowed viewers to watch what they want when they want.
• - the viewer takes control
• Against - economics - some people cant afford to keep up with the costs
• - digital switchover is going to mean new TV... new Ariel ... costing money !!!
• Advertising and sponsorship of programming to be allowed in new ways and advertising rates to be kept in check by increased competition.
• For - Adverts are made specific so if you are watching a niche audience programme such as football, adverts will be shown specifically for that audience.
• - adverts are now cheaper and more frequent.
• - more advert slots
• - sponsor ships are being used to advertise to, such as coronation street/cadburys.
• Against - consumers now have to sit through longer adverts... sky channels advertise as much as they want when they want .
• Competition between broadcasters to be encouraged ( moving away from the BBC/ITV duo play)
• For - More competition encourages quality t.v, also catering for niche audiences with sports and cooking channels and many more.
• Against - terrestrial channels still catour for people with disabilities because they HAVE to be unfairly these programmes are not show at prime time.
• The introduction of a fifth terrestrial channel and more satellite services.
• For - having another terrestrial channel increases choice for people with only terrestrial channels
• Against - for people with digital television, channel 5 is a huge waste of time!